MKTG343 — Event Marketing
5 CR This course connects online consumer engagement with offline promotional activities that result in purchases. Events of all types are employed to drive immediate actions and build brand equity. Students will consider consumer motivations, design event tactics, leverage unique data sets, and contribute to relationship marketing efforts with key customers. 0) or better and admission to the BAS Digital Marketing program, or permission of the instructor. Course
Prerequisites: MKTG255