MKTG288 — User Experience and Usability
5 CR This class builds on ideas introduced in BATECH 189 , moving past the skill development of hypertext markup language (HTML) and cascading style sheet (CSS) to a more business-centric approach to understanding website navigation and usage by their intended audience. User experience encompasses all touchpoints a consumer has with a brand, but this course focuses on improving website design to better meet the needs and wants of consumers. Course
Prerequisites: MKTG255