MKTG262 — Measurement and Analytics
5 CR Students will get hands-on experience with collecting and housing data sets, establishing business rules for data manipulation, aligning key performance indicators to larger business concerns, data visualization techniques, and interpreting and presenting findings key decision makers. Prerequisite(s): MKTG 102, or MKTG 241, or MKTG 242, or BUSIT 103, or ISIT 331 Course
Prerequisites: MKTG102, MKTG241, MKTG242, ISIT331