MKTG261 — Marketing Research I
5 CR Previously MKTG 210. Provides an in-depth look at how marketing utilizes business research to solve problems, uncover opportunities, and drive additional revenue. Students will get hands-on experience with business question formulation, data analysis and interpretation, presenting findings to business leaders, and managerial decision-making. Only MKTG 210 or 261 can be taken for credit, not both. 0) or better. Course
Prerequisites: MKTG101, MKTG200, MKTG234