MKTG255 — Relationship Marketing
5 CR Previously MKTG 225. Provides an introduction to the field of relationship marketing. Topics include the evolution from one time sales to ongoing brand relationships, lifetime customer value, loyalty programs, customer service software, sales technologies, marketing automation, and customer relationship management (CRM) tools. The class offers students practical, hands-on instruction along with case studies. Only MKTG 225 or 255 can be taken for credit, not both. Prerequisite(s): MKTG 102 or MKTG 241 or MKTG 242 Course
Prerequisites: MKTG102, MKTG241, MKTG242