MKTG241 — Search Engine Strategy
5 CR Previously MKTG 240. Students will learn the fundamentals of search engine marketing (SEM) and search engine optimization (SEO), and how those skills impact a larger digital framework. While a hands-on course, the curriculum is focused on the application of search skills to craft an integrated marketing strategy and executive vision. Only MKTG 240 or 241 can be taken for credit, not both. 0) or better, or permission of instructor. Course
Prerequisites: MKTG102