MKTG102 — Intro to Digital Marketing Platforms
5 CR Provides an introduction to digital marketing concepts and how they can be used in a larger integrated marketing campaign. Students explore search engine marketing (SEM), search engine optimization (SEO), display advertising, online video, social media, mobile marketing, content creation, ecommerce, and digital measurement/analytics. 0) or better, or permission of the instructor. Course
Prerequisites: MKTG101