BUSN2610 — Advertising and Promotion
This course focuses on the fundamentals of advertising and promotion through the expansion of marketing strategies resulting in the development of a comprehensive multimedia advertising campaign. Elements covered include market research, media selection and planning, and application of creative strategies for evaluation and develop of advertisement and promotion. Prerequisite(s): BUSN 1600 , BUSN 2530
Prerequisites: BUSN1600, BUSN2530