BUSN2003 — Principles of Marketing
BUSN 2003 - Principles of Marketing BUSN 2003 - Principles of Marketing , Lecture 3 Explores marketing as an exchange process involving all members of society. Examines the elements of the marketing mix (product, price, promotion, and distribution) and the social, cultural, economic, competitive, and legal factors affecting marketing mix decisions, as well as research on the demographic and behavioral dimensions of markets and marketing strategies. This course requires a materials fee. Corequisites: None
Prerequisites: BUSN1003