MKTG4343 — Sports Marketing

MKTG 4343 - Sports Marketing MKTG 4343 - Sports Marketing Sem. Hrs: 3 The application of marketing principles and activities such as research, segmentation, product development, pricing, event marketing, sponsorship, consumer behavior, licensing, branding, advertising, and sales promotion tactics will be analyzed in the context of effective sports marketing. Summer. Special course fees may apply.

Prerequisites: MKTG3013