MKTG4223 — Marketing Management

MKTG 4223 - Marketing Management MKTG 4223 - Marketing Management Sem. Hrs: 3 Evaluation and analysis of marketing strategies in competitive situations. Essential price, product, distribution, and promotion strategies for brand building examined with focus on the integration and assessment of these elements in developing and adapting a successful marketing strategy. Fall, Spring.

Prerequisites: MKTG3013

Part of

• Entrepreneurial Management and Strategic Leadership, BS
• Marketing, BS
• Marketing, Emphasis in Sales Leadership, BS

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