MKTG4073 — Social Media Marketing

MKTG 4073 - Social Media Marketing MKTG 4073 - Social Media Marketing Sem. Hrs: 3 Examination and application of concepts of brand rela­tionships using social media including consumer-to-consumer-to-brand communication. Current social media tools will be used in experiential learning designed to execute strategic marketing plans for business, government, and nonprofit entities. Spring.

Prerequisites: MKTG3013

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