MKTG4043 — Consumer Behavior

MKTG 4043 - Consumer Behavior MKTG 4043 - Consumer Behavior Sem. Hrs: 3 Evaluation of the extensive body of research evidence pertaining to the consumer, and an assessment of the marketing implications of the various pro­cesses and facets of consumer motivation. Fall, Spring, Summer, Irregular. Special course fees may apply.

Prerequisites: MKTG3013

Part of

• Applied Leadership and Soft Skills, Certificate
• Entrepreneurial Management and Strategic Leadership, BS
• Fashion Merchandising and Marketing, BS
• Marketing, BS
• Marketing, Emphasis in Sales Leadership, BS
• Marketing, Minor

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