MKTG3173 — Category Management

MKTG 3173 - Category Management MKTG 3173 - Category Management Sem. Hrs: 3 Category management concepts of the business retail model including identifying target consumers and markets, developing and implementing merchandising plans, interacting with the supply chain, and evaluating financial implications of decisions made at the corporate, distribution and store level. Fall.

Part of

• Marketing Analytics, Certificate
• Marketing, Emphasis in Sales Leadership, BS
• Sales Leadership, Minor

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