MKTG3033 — Strategic Marketing Communications

MKTG 3033 - Strategic Marketing Communications MKTG 3033 - Strategic Marketing Communications Sem. Hrs: 3 The study of how marketing communica­tion, including digital media and advertising, works to build a firm’s strategic advantage. Fall, Spring, Summer. Special course fees may apply.

Prerequisites: MKTG3013

Part of

• Entrepreneurial Management and Strategic Leadership, BS
• Finance, Emphasis in Financial Services, BS
• Marketing, BS
• Marketing, Emphasis in Sales Leadership, BS
• Marketing, Minor

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