BUS2144 — Principles of Advertising
BUS 2144 - Principles of Advertising BUS 2144 - Principles of Advertising Catalog Description This course will introduce students to the theories and concepts that underlie modern marketing efforts related to advertising. These include awareness and analysis of the primary media and techniques used to identify, inform, and persuade target populations. Delivery channels including online and social media advertising strategies will be discussed. Typical institutions and occupational opportunities in advertising will be explored as well as ethical dimensions of advertising.