MRKG1311 — Principles of Marketing

Add to Publication Introduction to the marketing functions; identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Recommended Basic Skills 1401 at: NLC: Yes NVC: Yes PAC: Yes SAC: Yes SPC: Yes Click here for course schedule information.

Prerequisites: INRW0420, MATH0410